Get Ahead of the Game: Predicted Design Trend 2024 Revealed!

Yukita Creative
7 min readOct 14, 2023

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In the world of graphic design, developments, and changes are very dynamic and continue to change along with technological developments and increasingly diverse consumer needs. 2024 is predicted to be an interesting year and full of interesting trends in various aspects of graphic design — from web and app design, font trends, colors, packaging trends, logo trends, advertising trends, to motion graphics trends.

2024 can be predicted to be a year full of creativity and innovation in graphic design, with the need for high-quality and attractive visuals for many platforms. All of these things will make 2024 an interesting time for graphic designers to get creative and produce creative and effective designs.

Web Design

In 2024, website trends will probably become more sophisticated and innovative, with technology continuing to develop and users becoming increasingly savvy in accessing the internet. The following are some website trends that can be found in 2024:

1. Artificial Intelligence (AI)

Artificial intelligence technology can help simplify the user experience on websites. In 2024, it is estimated that AI will continue to be used in search optimization and personalization of content on websites so that users get an optimal experience according to their needs.

2. Responsive UI/UX Design

Mobile and tablet devices are becoming increasingly sophisticated along with technological developments, and are starting to be widely used to access various internet services. Therefore, responsive UI/UX design will become increasingly dominant in 2024, so that designers can better adapt the appearance of websites to various types of screens.

3. Landing Pages

Landing pages that focus on visitor conversion will probably be used more and more in the future. This is because the popularity of the e-commerce business model is increasing and website owners want to try to take advantage of this trend.

4. Website Animation

Website animations and other dynamic interactions have started to become a trend on the internet and are predicted to be increasingly used by 2024. These animations can help increase user interaction with websites, attract attention, and make users more comfortable.

Font Trends

Fonts or letters are an important element in graphic design and are always evolving along with changing trends and design needs. What are the predicted font trends in 2024? Here are some possible trends that could occur:

1. Geometric Based Fonts

Fonts that use geometric elements such as circles, squares, and other geometric shapes may become more popular in the future. This is mainly due to the ability of geometric fonts to give a modern, minimalist and clean feel to designs.

2. Experimental Fonts

Experimental fonts that have unique and unexpected shapes will probably be used more and more in the field of graphic design in the future. Graphic designers may play with letter shapes, textures, and sizes to create more creative and unique designs.

3. Collaborative Fonts

Collaboration between graphic designers can produce fonts that are community in nature. In an increasingly connected environment, designers can work together to create fonts that anyone can modify to meet their needs.

4. Cyberpunk Fonts

Designs inspired by cyberpunk elements including fonts, may become an increasingly popular trend in the future. Futuristic and futuristic fonts combined with neon and futuristic elements will become more commonly used in 2024.

Advertising Design

Advertising design is an important part of a business’s marketing strategy. In 2024, advertising design will probably undergo some changes with the emergence of new technologies and changing market needs. Here are some predicted advertising design trends for 2024:

1. Simple and minimalist

Simple and minimalist advertising design is a trend that has been around for the last few years and is predicted to continue until 2024. Designs that are clean, minimalist, and focus on important elements such as the product or message being conveyed are the main keys to making advertisements more effective.

2. Animation and Video

Animation and video will likely continue to be a trend in ad design in 2024. Animation and video can be more engaging than static images, providing a more lively and interactive experience for potential customers.

3. Strong Typography

Fonts or typography also have an important role in advertising design. In 2024, it is predicted that typography will become increasingly strong in advertising design, with a focus on fonts that are unique, attractive and easy for viewers to read.

4. Bold Use of Color

The use of bold and bright colors may become a trend in 2024. Bright and attractive colors can help attract users’ attention and attract potential customers to interact with the advertisements presented.

Packaging Design

Packaging design is an important element in product branding and marketing. In 2024, packaging design will probably experience several changes driven by technological developments, lifestyle trends and changing consumer needs. The following are five predicted packaging design trends for 2024:

1. Sustainable Packaging

With increasing awareness of sustainability in the future, it is predicted that environmentally friendly and sustainable packaging designs will be widely adopted by 2024. Environmentally friendly packaging will be increasingly sought after by environmentally conscious consumers.

2. Personalization and Interactivity

Packaging designs will probably become increasingly customized and interactive by 2024. With technological innovations, such as NFC (Near Field Communication) technology, packaging designs that can be accessed and interact with consumers will become increasingly used and sought after.

3. Simplicity and Authenticity

Simple and authentic packaging designs are a trend that will probably continue in 2024. Clean and minimalist designs that focus on the message you want to convey and labels that reflect the authenticity aspect of the packaging are the main keys in creating designs that are right on target.

4. Small and Single-Use Packaging

Single-use packaging will probably become increasingly popular in 2024. Small packaging that is practical and easy to use in quantities that suit your needs can provide cost savings and maintain order and tidiness in the warehouse. However, you need to remember that single-use packaging that is not environmentally friendly must be avoided, and the use of sustainable packaging is highly recommended.

5. Bold Colors and Graphic Elements

Packaging design using striking colors and graphic elements is a trend that is predicted to persist in 2024. Bold and attractive designs can provide a whole atmosphere and mood to the product you want to present.

Logo Design

Logo design is an important part of branding a business. In 2024, logo designs may experience several changes influenced by technological developments, design trends, lifestyles and changing market needs. Here are some predicted logo design trends for 2024:

1. Minimalist and Simplistic

A minimalist and simple logo design can be said to be a definite trend prediction for 2024. A logo design that is simple and focuses on the basic elements of the brand will be the main key to creating an effective logo design.

2. Typography Strong

The typography or font in question is an important element in logo design. In 2024, the shape and type of font will probably influence logo design more strongly and it will be the dream of brands to use font shapes that are unique, attractive, and easy for consumers to remember.

3. Gradients

In 2024, the trend of using stunning gradient effects is predicted to increase in logo design. Gradations allow the use of unusual colors and make the logo more striking than just using solid colors.

4. Motion Graphics

Aspects of animation and movement could become a trend in logo design in 2024, animation that can provide detail in graphics can show the lifestyle of a brand, and produce designs that are more attractive and interactive for consumers.

Color Trends

Color is an important element in the design and branding of a product or company. In 2024, predicted color trends will be influenced by technological developments, global design trends, and changing consumer needs. The following are some color trend predictions for 2024:

1. Soft and Natural Tones

Natural and soft colors, such as sage green, dusty pink, and cream will probably become the main trends in design in 2024. These colors give a soft and calm impression and match the increasingly strong theme of sustainability and environmental friendliness.

2. Bold and Vibrant

On the other hand, striking colors, such as bright yellow, emerald green, and navy blue, will probably continue to be popular in 2024. These colors give a strong, dramatic, and attractive impression, and can help products attract consumer attention.

3. Retro and Pastel

Retro and pastel colors may also continue to be popular in 2024. Muted colors, such as salmon, dusty blue, and mauve, will evoke nostalgia and give a unique vintage feel to the design.

4. Metallic and Shiny

In 2024, metallic colors may become a growing trend in design. The colors gold, silver, bronze, and the like, give an elegant, luxurious, and impressive impression.

5. High-Contrast

High contrast, such as black and white and black and gold, maybe a big trend in 2024. These colors create a modern and elegant feel.

Motion Graphics

Animators and motion graphics industry players must continue to update themselves to improve their quality and skills. By following the latest trends in the world of motion graphics, it will be easier to attract users’ attention and create an unforgettable experience. Hopefully, this article can provide useful insight for animators and motion graphic lovers.

More realistic 3D animation
Use of VR in motion graphics
Hyper-Realism
Use of AI

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Yukita Creative

Yukita Creative is a group of talented young designers from Indonesia — a country full of progressive thinking and creativity.